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Ithaca College IMC Students National Finalists in Media Case Competition
An Ithaca College team has been selected as one of six national finalists in the Washington Media Scholars Case Competition. This competition challenges students to think strategically and dive into...
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Scott Hamula Elected Co-Chair of AAF National Education Committee
Scott Hamula, associate professor and chair of the Department of Strategic Communication, has been elected as the 2018-2020 co-chair of the America Advertising Federation’s (AAF) National Education...
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CollegeTown Records: Supporting Local Artists
Ithaca College’s new student-run media production company, CollegeTown Records, will be hosting “CollegeTown Records Showcase” on April 28 from 8 p.m. to 10 p.m. on the third floor of the James J....
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IMC Student Explores Creative Opportunities Through Drones
Jake Dombek, ’19, is an Integrated Marketing Communications major in the Roy H. Park School of Communications. Jake has always been amazed and intrigued by the creative opportunities and unique...
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Gabby Picca, IMC Major, Creates New Bonus Bucks Program on Campus
Ithaca College recently implemented a new program on campus that allows students to purchase food items that will be donated to the Foodbank of the Southern Tier with their Bonus Bucks. As of right...
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Elijah Potts Wins Margaret D. Reid Scholarship
The office of Student Engagement and Multicultural Affairs has announced the winners of its annual awards, with one of the 13 honors going to an integrated marketing communications junior. Elijah...
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Cara Harbinger Talks about Rev: Ithaca Startup Works and Her Internship in...
This semester, Cara, a rising IMC senior, has been an intern at Rev: Ithaca Startup Works. Rev is an incubator space in downtown Ithaca, where Cara has been part of the event planning team. Although...
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IMC Student Mike Zilvetti Starts Clothing Brand
In October 2017, Integrated Marketing Communications student Mike Zilvetti launched his clothing brand Barbed NYC. Mike is a class of 2020 IMC major with a Graphic Design minor. The clothing brand...
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IMC Major Katherine Siple Coordinates 50 Hour Marathon Fundraiser for VIC Radio
On April 6, Ithaca College’s online radio station, VIC Radio, held its 32nd annual 50 Hour Marathon Fundraiser, which involved four student DJs staying on air for 50 hours straight with no breaks and...
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IMC Student Takes Over Marketing for Premier Co-Ed A Cappella Group at Ithaca...
Gavin Tice is a rising senior Integrated Marketing Communications (IMC) student at Ithaca College. He is minoring in Theatre and hopes to find an advertising job at an ad agency on the West Coast or in...
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Emily Stento Applies IMC Skills to lead as Co-President for Women in Business
Emily Stento, an integrated marketing communications major, is currently the co-president of Women in Business (WIB) at Ithaca College and has been involved with WIB since the fall of her sophomore...
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First Annual ICWIC Sadie Hawkins Dance
On April 7, 2018 at 7 p.m., Ithaca College Women in Communications hosted its first annual Sadie Hawkins Dance. The dance, which was co-sponsored by Brothers for Brother, was held to raise money for...
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Q & A: Alexis Lujares Explains the Importance of STAT
Alexis Lujares, ’20, an Integrated Marketing Communications major, is an active member of Students Today Alumni Tomorrow, STAT. She has committed the past year to her work with STAT in order to improve...
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IMC Major Maggie Drew Participates in Annual Best Buddies Challenge
For Integrated Marketing Communications major Maggie Drew, ’19, her interests have always involved volunteer work. In the past, she has volunteered at both hospitals and nursing homes. To this day,...
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Holly Stoker Brings IMC to the Music Business
Holly Stoker is a junior Integrated Marketing Communications student with a Sociology minor. Born and raised in northern New Jersey, Holly came to Ithaca College as an Exploratory student, still unsure...
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IMC Minor Kathryn Shaffer Enjoys Community Service Opportunities within SAAC
Kathryn Shaffer, IMC minor, ’19, grew up with a passion for sports. In the fall of 2015, Kathryn Shaffer entered Ithaca College as a freshman. After leaving high school, she and her parents agreed that...
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Kristin Bulter Rolls out New Ambassador Program to Rebrand CAPS
IMC major and Economics minor Kristin Butler, ’20, has been the advertising chair for the club Active Minds at Ithaca College since her freshman year. As an Active Minds member, Butler was asked to be...
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Mallory Sugita Selected for nextGen Leadership Program
2018 ICM graduate, Mallory Sugita, has been selected as a “nextGen Privacy Leader” to attend the Digital Advertising Alliance Summit 2018 and accompanying Digital Advertising Accountability Workshop on...
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Lisa Farman, Assistant Professor of Strategic Communication, presents...
Lisa Farman, Assistant Professor of Strategic Communication, presented her research at the...
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Three IMC majors receive Media Fellows Scholarship from Washington Media...
IMC students Jordan Herson '21, Dayna Poskanzer '19 and Kate Wolfel '21, have received a Media Fellows Scholarship from the Washington Media Scholars Foundation. The Washington Media Scholars...
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Charter Appeal, DirecTV Cross Appeal Decided; Panel Chaired by Scott Hamula...
Claims made by Charter Communications, Inc. (“Charter”) for its Spectrum cable TV service were challenged by DIRECTV, LLC (“DIRECTV”), a competing provider of television service. The challenged video,...
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IMC Students Attend Out for Undergrads (04U) Marketing Conference.
IMC students Grace Heneghan and Lauren Kleiman recently attended the O4U Marketing conference at Ogilvy & Mather in NYC. O4U events offer LGBTQ students a chance to “learn about careers in their...
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Two IMC Seniors Selected for AAF Most Promising Multicultural Student Program
IMC Seniors Grace Heneghan and Samantha Mendiguren have been selected for the 2019 American Advertising Federation Most Promising Multicultural Students...
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ICAMA participates in Wall Street Journal National Case Competition
After a semester-long effort, the Ithaca College American Marketing Association is wrapping up AMA’s 2018 case competition. Under the leadership of Integrated Marketing Communications major, Lauren...
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IMC Student Creates New Outing Club
Ithaca College’s newest club was officially approved by club sports just before the start of Thanksgiving break in 2018. The club is known as Ithaca College’s Outing Club and plans on helping students...
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Leigh Martino, '15, Takes on New Position for the Center of Economic and...
In October 2018, Ithaca College alumna and IMC major Leigh Martino took a position at Cornell as the marketing and communications coordinator for the Center for Regional and Economic Advancement...
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IMC Students Collaborate With Park and CNS Students to Create a Speaker...
Integrated Marketing and Communication student Kyle Dandrea has joined forces with fellow Roy H. Park School of Communications and Center for Natural Sciences students to advertise and publicize the...
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IMC Minor Francesca Cherchio Brings Ithaca Community Together through STAT
Integrated Marketing Communications minor Francesca Cherchio, ’20, has always been looking for opportunities to apply her event planning skills to the local community. Francesca joined the Ithaca...
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IMC Freshman Mindfire Challenge Winner
Freshman IMC Major, Owen Mone, has been selected as the Ketcham’s Mindfire Winner of the Sisheido "A Sense of X" Challenge. Owen’s campaign idea “A Spiritual Trip Through Virtual Reality” was the...
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IMC Students Recognized as Washington Media Scholars
IMC students Kristin Butler '20, Trang Kim ‘19, and Kirsten Poulos ’20, have been awarded a 2018 Media Fellows Scholarship from Washington Media Scholars. The Washington Media Scholars Foundation...
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IMC Alumna Recognized as a PR Rising Star
Congratulations to Kayla Inanc '11 for being identified as an Observer PR rising star for 2018! Please follow...
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Ithaca College students aid decision by local public broadcast outlet to make...
On February 3, 2019 WSKG Public Media Group will make the first programmatic shift at its two radio stations since launching in 1975. WSKG-FM (NPR) will convert to all News and WSQX-FM will convert to...
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IMC Teams Qualify for Semi-Final Round of Media Plan Case Competition
Six Ithaca College IMC student teams have been selected to progress to the semi-final round in the Washington Media Scholars Case Competition! After competing in the qualifying round of the contest,...
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IMC Majors Receive Peggy Ryan Williams Award for Academic and Community...
Integrated Marketing Communications majors Alexis Lujares, Carlie McClinsey, Gabrielle Picca, Madeline Veneziano, and Kayla Vieten have been selected to receive the Peggy Ryan Williams Award for...
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Park Student Selected for MAIP Internship
IMC major Grace Heneghan has been selected to participate as a fellow in the ...
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IMC Majors Awarded AAF Stickell Internships
IMC majors Rachel Cutsumpas and Nicole Peter are being awarded 2019 American Advertising Federation (AAF) Vance and Betty Lee Stickell Internships. Rachel will be interning in...
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Professor Flowers Receives Certification in Intercultural Management
Arhlene A. Flowers, associate professor of Integrated Marketing Communications, received an accredited lecturer certification in Intercultural Management from Hofstede Insights in March 2019. She...
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Scott Hamula Adjudicates International Advertising Competition
Associate Professor Scott Hamula, IMC Program Director, will be participating as a jury member for this year's Young Ones Student Awards in the “Brief” category competition. The Young Ones Student...
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IMC Student Selected as Finalist for National Media Case Competition
Eden Dodge, a junior Integrated Marketing Communications major at Ithaca College, has been selected to progress to the national finals in the Washington Media Scholars Case Competition! After...
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Ithaca College Ad Lab Students Win American Advertising Federation (AAF)...
Congratulations to our Ad Lab students on winning Day 2 of the American Advertising Federation (AAF) District Two round of the National Student Advertising Competition (NSAC)! The next step for this...
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IC PRSSA President Mary Stephenson Leads Club in Planning Swish for Make-A-Wish
The Ithaca College Chapter of the Public Relations Student Society of America, led by President Mary Stephenson, IMC ‘19, hosted its 18th annual Swish for Make-A-Wish charity basketball tournament...
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IMC Student Performs in Lincoln Center with Ithaca College Wind Symphony
Integrated Marketing Communications major Chloe Landau, Class of 2020, had the opportunity to perform in Lincoln Center this past Saturday, April 27. She performed as second chair bassoonist for the...
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IMC Student Maya Lazar Shares her Perspectives on the Spring 2019 Unbound...
Maya Lazar ‘20, an Integrated Communications major and Graphic Design and Still Photography minor, participated in the spring 2019 Unbound Showcase. Founded in 1998, IC Unbound is the largest dance...
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Strategic Communication Students Bring Pop-Up Pubs to Ithaca College
The Pop-Up Pubs were orchestrated by Communication Management and Design major and Integrated Marketing Communications minor, Devon Tyler, ‘19, and Communication Management and Design major, Christine...
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IMC student Meg Dowd Earns Award for Excellence in the Classroom and on the...
At the end of March 2019, the National Field Hockey Coaches Association announced the winners of its academic recognitions for the National Collegiate Athletic Association’s Division III athletes. The...
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Professor Flowers Presents at PRSA Northeast District Conference in Providence
Arhlene Flowers, associate professor of IMC, was invited to be a guest speaker at the Public Relations Society of America Northeast District Conference held in Providence, Rhode Island, on June 7,...
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Professor Flowers Publishes Two Articles in Ragan's PR Daily
Arhlene Flowers, an associate professor in IMC, publishes two articles in Ragan’s PR Daily, which is a news site with updates, tips and opinions covering the public relations, marketing, social media...
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NARB Recommends Discontinuing Claims for Petmate Cat Litter Pans; Panel...
A panel of the National Advertising Review Board (NARB) has found that Doskocil Manufacturing Company, Inc., doing business as Petmate, did not provide proper support for an implied odor-reduction...
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Ithaca College Named Winner of American Advertising Federation National...
Wienerschnitzel Selected Winner from Work of Over 2,000 Nationwide Advertising and Marketing College Students NEWS PROVIDED BY American Advertising Federation's NSAC sponsored by Wienerschnitzel Jun...
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AT&T Using Comparative Advertising; Review Panel Chaired by Scott Hamula
A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. television commercial (the “Historic Launch”) conveys an unsupported claim that with over 99%...
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